Ariana Rockefeller to Debut New Line of Handbags at 2016 American Gold Cup CSI4*-W

Written by: Kenneth Kraus
Client: American Gold Cup
Release Date: 2016-09-07

The 2016 American Gold Cup CSI-W4* and organizers announced today that Ariana Rockefeller has chosen to debut her beautiful and anxiously awaited line of handbags at the American Gold Cup at beautiful Old Salem Farm on Sunday, September 18th.

Ariana Rockefeller’s eponymous handbag collection features four classic handbag styles: Tote, Satchel, Clutch, and Cross-body. Each calfskin handbag is inspired by Ariana’s love of equestrian sport, and are made in the USA. Available in a variety of colors, the handbags will be on display in the Jockey Club, but will be sold exclusively online at beginning Monday, September 19th.

Ariana Rockefeller
Ariana Rockefeller

“The American Gold Cup has long been one of my favorite equestrian events. It brings top riders from around the world to a gorgeous setting,” noted Ariana Rockefeller, a lifelong equestrian. “It’s home base for me as my barn is just down the road. I feel fortunate to be celebrating the launch of my handbag line at such an illustrious venue.”

“All of us at Morrissey Management Group and the American Gold Cup welcome Ariana Rockefeller to the 2016 edition of our event. We wish them all the luck in the debut of new line of handbags. Knowing the quality that Ariana is famous for, there’s doubt, their latest additions will be just a popular.”

The Ariana Rockefeller Handbag Collection will be on display for the first time at the American Gold Cup in September. To purchase one of these beautiful bags designed with equestrian lifestyle in mind, visit

The 2016 American Gold Cup CSI-W, returns again to the scenic Old Salem Farm in North Salem, NY., on Sept. 14-18, 2016.

The Prize List is available at:

The American Gold Cup has been selected as one of only seven events that comprise the East Coast division of the all-new Longines FEI World Cup™ Jumping North American League. The top equestrian athletes compete in the league in order to qualify for the Longines FEI World Cup™ Jumping Final. This year’s final will be held, for the first time ever, in Omaha, Nebraska, on March 29 through April 7, 2017 at the Century Link Center in Omaha.

Now entering its 46th year, the 2016 American Gold Cup competition will play host to a number of important Longines FEI Rankings events, culminating with the prestigious $216,000 Longines FEI World Cup™ Jumping New York, where the top riders will compete for the prestigious American Gold Cup. Also on the agenda, the $86,000 American Gold Cup Qualifier, the $86,000 Fidelity Investments Classic, the $35,000 Don Little Memorial Welcome Stake and the $35,000 Hermes Sellier Cup.

There’s also the chance to go first class and really do it up in style, taking advantage of the wonderful hospitality packages offered at the event. You can enjoy every possible comfort at the gorgeous bi-level VIP Hospitality pavilion located directly ringside with a fabulous view of the competition arena. Gourmet food services, professional wait staffs and of course, your favorite beverages are available throughout the day. But, it suggested that you get your table reservations in early, as the Jockey Club always sells out quickly.

For further information, or for tickets for this year’s extravaganza are already on sale. For ticket information, visit the American Gold Cup website at

About the American Gold Cup
Held over five days, the American Gold Cup brings together a diverse crowd of elite equestrian athletes, discerning horse owners, excited fans and young hopefuls waiting to catch a glimpse of their idols set amongst a fanfare of family-friendly activities, competitions, shopping, entertainment and celebrity sightings.

In addition to the competition ring, the international show jumping event features high-end shopping located along Old Salem Farm’s boutique row. From top-notch equestrian tack and equipment to fashion, jewelry, antiques, art and much more, the scenic outdoor boutiques offer show-goers the perfect opportunity to get some shopping in while taking a break from the competition action.

Old Salem Farm, located an hour north of New York City, boasts a state-of-the-art stabling facility, an historic pristine grass Grand Prix field and outstanding competition and schooling arenas, all of which are surrounded by one of the world’s most charming and picturesque competition venue settings. For the past four years, the North American Riders Group (NARG) has recognized the Old Salem Farm competitions on their NARG Top 25 List. For more information on Old Salem Farm, including its yearlong competition schedule, prize lists, clinics, boarding, lessons and training, visit


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