Become a Vendor on Boutique Row at the American Gold Cup!

North Salem, N.Y. – Aug. 3, 2018 – Vendor space on Boutique Row is now on sale for this year’s highly anticipated American Gold Cup CSI4*-W to be held Sept. 26–30 at scenic Old Salem Farm in North Salem, New York.

Boutique space sells out quickly so now is the time to book your spot for what has become one of the most spectacular events on the American show jumping scene! Each year, the American Gold Cup draws a record number of spectators, and with its ever-growing popularity, even more are expected at this year’s event.

For vendors or brands looking for increased visibility, vendor sponsorship packages are also available and include signage, advertising in the official American Gold Cup program, public address announcements and more! For larger, customized partnership opportunities, contact Nicolle Meyer at

For more information on vendor spaces or to book your space today, call Matt Morrissey at 941-915-3457 or email and download a vendor application and sponsorship package form below:

Download Vendor Application

Download Vendor Sponsorship Package

Part of what sets the American Gold Cup apart are the enthusiastic fans, die hard show jumping aficionados, families just being introduced to the sport, New York City socialites and Westchester County locals who attend the event each year.

Like its European counterparts, the American Gold Cup is notorious for its exhilarating atmosphere, which includes an array of fine dining options, family-friendly activities, such as pony rides, face painting, magic trick shows and more, as well as top-notch entertainment and an unmatched boutique shopping experience.

Over the course of five days, some of the sport’s most elite names will come together to showcase their talents on American soil, offering an affluent and influential audience for vendors to present their products to, which typically include a variety of brands featuring luxury clothing, high-end equestrian apparel, antiques, jewelry, pet accessories, home accents and much more!

The featured event, the coveted $204,000 Longines FEI World Cup™ Jumping New York CSI4*-W for the American Gold Cup, will be held on Sunday, Sept. 30, and will once again be televised on NBC Sports Network.

The closing date for entries is Sept. 6. Exhibitors can submit entries electronically via Show Management System™ or download an entry form here. To download a prize list, click here.

For those who might enjoy the experience of the American Gold Cup in especially grand style, we invite you to book your VIP table in the beautiful Taylor Harris Club. You’ll enjoy full-service, delicious gourmet cuisine and your choice of beverages, all with the best view of the Old Salem Farm Grand Prix Field. For table reservations or for more information about the Taylor Harris Club, please contact Chelsea Dwinell at or 617-888-2357 and download a table reservation form here.

For tickets to this year’s event, click here.


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