Beval Continues Long-Time Relationship with American Gold Cup CSI4*-W

Written by: Kenneth Kraus
Client: American Gold Cup
Release Date: 2016-09-06

On September 14-18, 2016, the American Gold Cup CSI-W is set to return to scenic Old Salem Farm in North Salem, New York for the fifth season in a row. The popular and prestigious show jumping classic annually attracts an international field of world-class riders for what has again become one of America’s most popular show jumping events. Morrissey Management Group is pleased to announce that Beval’s Saddlery has agreed to return as a sponsor and will be there once again, just as they have since day one.

Beval Saddlery
Beval Saddlery

“Beval has been fortunate in being able to be with the American Gold Cup since the inception,” said Vice-President, Bill Mahar. “As the Cup has grown into the premiere event it is today, Beval has grown as a trusted saddlery to all levels of riders. From lead line to the Olympic podium, Beval helps equip both horse and rider to perform at their best.”

“It’s always a great feeling for an organizer when a long-time sponsor readily renews their commitment year after year,” said Michael Morrissey, President of the Morrissey Management Group. “It means we both must be doing something right. For Beval’s, they’ve been doing it right for sixty plus years.”

“The American Gold Cup is a special event for Beval that we are proud to support,” Mahar continued. “The Gold Cup attracts the best riders in the world and our best customers (some are both!) and we get to spend time with them, keeping our finger on the pulse of the sport to enhance our products and services. We also value and enjoy our close relationship with Old Salem Farm and Morrissey Management who have created a spectacular venue that matches our goals of being best in class and an industry leader.”

Thursday is a special day for Beval’s at the American Gold Cup this year as well. “We are looking forward to our fun cocktail party on Thursday where we will highlight developments for Beval, some new products and new exciting projects.”

The American Gold Cup and Beval’s share a common set of goals and standards, another key to both companies’ success. “Our key to longevity has been our commitment to quality and craftsmanship in both Beval products and the products we carry from other premiere brands,” Mahar said. “Our ability to develop and update our products helps us set the standard in the industry. Our year round stores, seasonal stores, and mobile units allow us to quickly respond to our customers’ needs wherever they are riding.”

The 2016 American Gold Cup CSI-W, returns again to the scenic Old Salem Farm in North Salem, NY., on Sept. 14-18, 2016.

The Prize List is available at:

The American Gold Cup has been selected as one of only seven events that comprise the East Coast division of the all-new Longines FEI World Cup™ Jumping North American League. The top equestrian athletes compete in the league in order to qualify for the Longines FEI World Cup™ Jumping Final. This year’s final will be held, for the first time ever, in Omaha, Nebraska, on March 29 through April 7, 2017 at the Century Link Center in Omaha.

Now entering its 47th year, the 2016 American Gold Cup competition will play host to a number of important Longines FEI Rankings events, culminating with the prestigious $216,000 Longines FEI World Cup™ Jumping New York, where the top riders will compete for the prestigious American Gold Cup. Also on the agenda, the $86,000 American Gold Cup Qualifier, the $86,000 Fidelity Investments Classic, the $35,000 Don Little Memorial Welcome Stake and the $35,000 Hermes Sellier Cup.

There’s also the chance to go first class and really do it up in style, taking advantage of the wonderful hospitality packages offered at the event. You can enjoy every possible comfort at the gorgeous bi-level VIP Hospitality pavilion located directly ringside with a fabulous view of the competition arena. Gourmet food services, professional wait staffs and of course, your favorite beverages are available throughout the day. But, it suggested that you get your table reservations in early, as the Jockey Club always sells out quickly.

For further information, or for tickets for this year’s extravaganza are already on sale. For ticket information, visit the American Gold Cup website at


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