Great Lakes Equestrian Festival Connects Brands with Fans

Vendor, Advertising and Sponsorship Opportunities Now Available

Traverse City, Mich. – June 1, 2018 – Partnership opportunities are now available for the 2018 Great Lakes Equestrian Festival (GLEF)! GLEF offers brands a unique connection with fans and consumers via their passions. As one of the premier equestrian series in the country and a major Michigan sporting event, GLEF offers a high-profile platform to showcase brands and products as well as creative marketing solutions to help businesses connect and engage with an affluent and influential audience.

The six-week event will feature world-class hunter and jumper competition from July 4–Aug. 12 at beautiful Flintfields Horse Park in Traverse City, Michigan.

Vendor Form

Advertising Information

Sponsorship Information

Why Partner with GLEF?

The Great Lakes Equestrian Festival provides a unique and attractive setting to showcase your brand or product with one of the most affluent market segments. Equestrian consumers represent a discerning and attractive marketing group; educated and affluent families that embrace the equestrian lifestyle, and professionals that drive purchasing decisions.

The Sports Management Research Institute (SMRI) conducted a scientific study on the economic impact of GLEF in Grand Traverse County following the 2017 summer circuit and found the combined total economic impact to be estimated at $124,414,947.

Additional demographic information regarding 2017 GLEF attendees include:

  • Gender: 81 percent female
  • Median age: 40–49
  • Median annual household income: $225,000
  • 37 states and 13 countries represented
  • 18.06 percent have an annual household income of over $500,000
  • Average GLEF travel party: 10.2 members
  • Estimated to spend close to $3,282 per day in the local economy

In addition, the prospects for return visits and future business to the region remains very high with 90.27 percent of people indicating they plan to return to the region in 2018.

Creative Marketing Solutions

The possibilities are endless when it comes to connecting your brand with GLEF competitors and fans. GLEF has the marketing and sales solutions to connect businesses to an attractive audience of riders, owners, trainers and spectators through vendor spaces, advertising and sponsorship programs.

Flintfields Horse Park’s beautifully manicured grounds, elite horses and riders and fantastic vacation settings draw spectators from all over Michigan’s Great Lakes area. They delight in strolling the pristine grounds, shopping at the wide array of boutiques and sampling food and beverage selections, while watching horses compete for exclusive awards and prize money.

Vendor space will be limited so applicants should act quickly to avoid being shut out of one of the most highly anticipated equestrian events of the summer! Come for all six weeks or pick from any of the events. Click here for the 2018 GLEF vendor application.

With a distribution of 15,000 digital and 2,500 print, advertising with GLEF offers a unique opportunity to market your brand or business with more high-profile visibility. Advertising space in the souvenir program and on the housing/hotels listing page on the GLEF website are still available! The closing date for the souvenir program is June 5. Click here to download an advertising application.

GLEF strives to build long-term, mutually beneficial relationships with their partners through customized sponsorship packages and results-driven strategies. GLEF recognizes that each potential sponsor has individualized marketing needs. Their team will work to formulate a unique and exciting sponsorship package to achieve each sponsor’s marketing and promotional goals. Assets include class sponsorships, awards, proprietary programs, cause marketing, sampling, product displays, hospitality, signage, branding and onsite activation.

For more information on how to become a sponsor of the 2018 Great Lakes Equestrian Festival, click here and contact Nicolle Meyer at or call 440-258-5099.

The team at Morrissey Management Group and the Great Lakes Equestrian Festival are dedicated to providing top-notch customer service for those attending this year’s event. If you would like assistance in booking housing arrangements for the 2018 circuit, please email


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