Written by: Annan Hepner
Client: Marcus Fyffe Dressagehttp://www.facebook.com/marcusfyffedressage
Release Date: 2016-12-21
Wellington, Fla. – Dec. 21, 2016 – Marcus Fyffe Dressage is pleased to announce their exciting sponsorship partnership with USAnimo, the exclusive North American distributor of the innovative riding apparel company, Animo. The Animo fashion line features technical, moisture-wicking fabrics that are machine washable and made 100 percent in Italy. With apparel at the forefront of equestrian fashion, their philosophy is to design the best products from fabrics that improve a rider’s performance.
“We are very excited about our partnership with Marcus Fyffe Dressage,” said USAnimo owner, Armando Hassey. “It is important for us to align our company with riders of David and Nicholas’ caliber. I am looking forward to working with them and following their dressage performances heading into the New Year.”
Animo has been at the forefront of equestrian fashion, providing riders with innovative, performance fabric instead of heavy wool. Their high-quality collection includes breeches, performance shirts, outerwear, show jackets, horseware and accessories.
“Animo is thinking ahead and influencing the dressage industry in a positive way,” International Grand Prix competitor, Nicholas Fyffe, explained. “I’ve found that most equestrian outfitters typically cater toward female riders. Animo shows such diversity in each of their collections – men’s, women’s and children. It allows us to have fun with our riding fashion and mixing it up, whilst maintaining tradition which is important.”
Fyffe continued, “Animo offer many chic styles in their collection with incredible details and superior finishes. Wearing Animo allows us to add personality to our individual style in a modern and comfortable way whilst the functionality of the technical fabrics allow us to perform to the best of our abilities.”
Animo’s collection maintains the classic traditional fashion while improving the functionality of the clothes with durable and breathable fabric. While other clothing brands maintain similar styles for many years in a row, Animo releases new collections twice a year to ensure that their customers are offered the freshest and trendiest riding clothes.
“I love the fit of the clothing as well,” Olympian David Marcus explained. “Being an Italian brand, they have the European tailoring that suits our style. Professionalism in our appearance is important in our work life, so to be able to have beautifully fit clothes is very helpful.
“We are also starting to see dressage riders become more adventurous with their style in the show ring, and we feel like we are ahead of that with our alignment with Animo,” Marcus concluded.
To learn more about Marcus Fyffe Dressage, visit www.marcusfyffedressage.com. To learn more about USAnimo, please visit http://usanimo.com/ or check out their store at the Winter Equestrian Festival in Wellington, Florida.