Maastricht, NED – Oct. 25, 2017 – The team behind Europe’s first ever hunter auction, THE HUNT, consists of three Sorensens – Chris, Will and Whitney. A family affair from the beginning, brothers Will and Chris, along with his wife Whitney, conceptualized the idea of THE HUNT as a way to combine their great strengths, with Chris and Whitney operating as well-established horse brokers and dealers, and Will boasting a wealth of knowledge in promoting and producing international events. The end result, THE HUNT, is slated to be a world-class experience, the only one of its kind, with an elite collection of 15 curated horses to be auctioned off November 13, 2017 in Maastricht, Netherlands to the highest bidder.
“Between myself, Will and Whitney, I don’t think there could be a more perfect team to organize this event. With Whitney and I handling the equestrian side of everything, and Will managing all the event planning, our strengths complement each other amazingly well,” said Chris. “We have put in countless hours of work to make THE HUNT a success, and it is doubly special for me that this event is being set up alongside my family.”
The youngest Sorensen brother, Will, is not an equestrian, but has always supported brother Chris’s riding career and quest to ride for the Canadian Olympic team, and has watched him compete all over the world including at the 2013 Nations Cup in Brazil and the 2016 Morocco Royal Tour in Africa. A specialist in event operations, Will manages the promotion and production of THE HUNT, pulling from experience during his 6-year tenure as the Director of Operations for Canada, Australia and New Zealand for the Ultimate Fighting Championship. No stranger to event production, Will has served as the point person in organizing international events across five continents, and has put his expertise to use with THE HUNT, orchestrating the branding, website, marketing and communications, among a plethora of other responsibilities.
“First we came up with the concept, then I went home to organize my life and get ready to move to Netherlands for at least three months,” said Will. “We spoke to the big players in the dutch horse broker world to make sure we had support, and then after finding a perfect venue and organizing some of the logistics, we had to decide whether or not to move forward with the auction. Considering the large event costs on top of the upfront costs of purchasing all the horses, it was a big risk and leap of faith, but we took a deep breath and went for it with a focus on the long-term and building a bigger business. Since then we have been working day and night to try and find the horses and quickly build a brand and marketing strategy to create an event unlike any other.”
