Allyson graduated from Ohio University’s Honors Tutorial College in 2018 with a degree in Business Administration and Marketing. Growing up in Virginia, she started riding when she was six years old and competed in local and rated hunter/jumper competitions as well as IEA in high school. Allyson continued pursuing her passion for the sport in college and competed on Ohio University’s IHSA team, also serving on the team’s executive board. During her time in college she was also an active member of the College of Business’ Select Leaders Development Program. She followed her passion for horses to Wellington, FL where she first joined the Phelps Media Group team as an intern in 2016 during the Winter Equestrian Festival (WEF) as well as the following summer. Allyson joined the PMG staff full-time after graduating from college in 2018. She has enjoyed growing her passion for the sport into a career, working hands-on with clients and traveling coast-to-coast to cover some of the nation’s most prestigious equestrian events.

Allyson Lagiovane

Director of Client Services


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Founded in 2002 by Olympian Mason Phelps, Jr., PMG specializes in sports branding, public relations, event coverage, media strategy, web design and social media.

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