Five Reasons to Partner with the 2019 Great Lakes Equestrian Festival

Traverse City, Mich. – May 17, 2019 – Partnership opportunities are currently available for the 2019 Great Lakes Equestrian Festival (GLEF). As one of the premier equestrian series in the country and a major Michigan sporting event, GLEF offers a high-profile platform to showcase brands and products as well as creative marketing solutions to help businesses connect and engage with an affluent and influential audience.

Soar into summer and become a partner of the 2019 Great Lakes Equestrian Festival! Photo: Diana Hadsall Photography
Interested in learning more? Read the top five reasons why you should partner with GLEF:
We have a shared passion. We love our sport and are committed to doing our part to helping it grow and thrive. With this mission in mind, GLEF has made, and will continue to make, strategic improvements that will elevate the sport and enhance the overall experience of the riders, horses, trainers, owners, grooms and other partners.
Over the last five years, GLEF has made significant investments by increasing the prize money offered and the number of FEI weeks, renovating the rings and installing new GGT Footing, adding a new hunter pavilion, stall pads and upgrading the VIP Club. For families and farms involved in the sport, your sponsorship and support will allow GLEF to continue to make crucial investments and improvements that will enhance the experience for all and will ensure the long-term growth and success of the sport and event.
We love to play matchmaker. For brands and businesses, what better way to connect with potential new and current customers and clients than through their passions? Equestrian consumers represent a discerning and attractive marketing group; educated and affluent families that embrace the equestrian lifestyle and professionals that drive purchasing decisions. Equestrians have proven, passionate loyalty to products and services that support their common interests.
According to the 2017 GLEF Economic Impact Study:
  • Gender: 81% female
  • Median age: 40-49
  • Education: 42% have a college education, while 29% have some graduate school
  • A typical attendee is a working professional or student
  • Median annual household income: $225,000
  • Annual household income of over $500,000: 18.06%
In 2018, 44 states and seven countries were represented, offering brands a global reach and footprint.
We believe every partner is unique and your business’ success is our success. GLEF‘s goal is to create long-term, mutually beneficial relationships, taking great care in creating customized marketing solutions that deliver upon each partner’s unique objectives. Whether your goal is brand visibility, networking or retail opportunities, GLEFoffers creative activations that will help your brand connect and engage with participants and spectators. Partnership opportunities include:
Our partnerships go beyond the show ring. GLEF offers powerful media platforms that can put your brand in the spotlight and reach a national audience.
  • Media partnerships with major equestrian publications
  • Aggressive local TV and radio promotion
  • Press releases to 30,000+ via Phelps Media Group, Inc.
  • Morrissey Management Group email database of 25,000+
  • Daily live stream seen in 23 countries with 18,510 hits in 2018
  • Facebook Live of the weekly grand prix reached 42,764 in 2018
  • 11,439 Facebook fans with 3.82% engagement rate
  • 10,138 Instagram followers with 4.5% average engagement
We build memories together. Over the past five years GLEF is proud to have become a summer tradition for many riders and their families. A destination horse show, GLEF and Traverse City offer something for the whole family – Moomers ice cream, Mondays at Torch Lake, the Sunday farmers market and happy hour at local breweries and wineries. These are all of the small moments that make showing at GLEF so special and memorable.
Through its valued partnerships, GLEF is able to continue to make venue improvements and provide these special experiences for riders, trainers, owners, partners and families. We hope you will consider joining the GLEF family as we make more memories in 2019 and beyond!
For more information on how you can be a part of the 2019 GLEF, click here and contact Nicky Meyer at
This year’s closing date for entries for the first three weeks of competition is June 3. Trainers and riders are encouraged to submit their entries and stall reservations as soon as possible to ensure acceptance. Exhibitors can submit their entries for GLEF 2019 online at The entry deadline for Weeks IV, V and VI is July 1. Click here for the stabling form and reserve your stalls today!

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Founded in 2002 by Olympian Mason Phelps, Jr., PMG specializes in sports branding, public relations, event coverage, media strategy, web design and social media.

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